Generative AI and Retail Investment
Job Market Paper
Abstract
Generative AI is a general purpose technology with rapidly growing adoption among retail investors. How does the adoption of this technology change household investment decisions? I study the adoption of a generative AI–based conversational assistant by retail investors, using data that link investors’ prompts and AI answers to transaction-level trading records and portfolio holdings. Using a staggered difference-in-differences design, I find that generative AI adoption increases investment in index funds relative to individual stocks by 7.6 percentage points. As a result, AI adoption reduces investors’ return loss, which measures the expected return forgone due to underdiversification at a given level of risk, by 43 basis points on average, with substantial heterogeneity across investors. Less diversified portfolios improve the most, with return loss declining by 101 basis points.